https://double-o.cc/ideas daily 0.75 2020-04-30 https://double-o.cc/ideas/customer-centric-org monthly 0.5 2020-06-22 https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592339770856-2AO7BX38NNTGWUH8A7P4/Marketing_Ops_NoTitle.png Ideas - A Customer Centric Org https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592339742429-1MR8PVBYTZMTHP9KSBEZ/Strategic_Layer_NoTitle.png Ideas - A Customer Centric Org https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592339302316-5AFGWKGL4N5I7F7F4QUV/Experience_Layer_NoTitle.png Ideas - A Customer Centric Org https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592339717327-2UPXVB5JMM1QUGVJHZ70/Creative_Layer_NoTitle.png Ideas - A Customer Centric Org https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592339797312-N3NOGF9ND1RDG1A8F2ZG/Function_Map_NoTitle.png Ideas - A Customer Centric Org https://double-o.cc/ideas/a-hybrid-approach monthly 0.5 2020-06-17 https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592344920930-TPRMR5JLFDWSRT0J662S/01_wt_in-house.png Ideas - The Hybrid Approach Pros - Deep brand knowledge, proximity to the business, speed to market, efficient spend, results driven Cons - Lack external influence, static talent pool https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592344945034-5SXABBHY01G5QP4NRGVI/02_wt_flex-staff.png Ideas - The Hybrid Approach Pros - Manage fluctuating workload, add specializations, maintain a bench of talent, recruitment pipeline, relatively small mark-up on talent. Cons - Overhead identifying good talent, need to manage FTE + freelance culture. https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592345005622-IOJGZMMSKETQIUVU775J/04_wt_thought-partners.png Ideas - The Hybrid Approach Pros - Outside perspective, disruptive thinking, top talent, external capacity Cons - Relatively high mark-up on talent, inefficiencies due to ‘hand-off’ nature of relationship https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592345029888-5R3RJ3BSWMRQ37V3XMZH/05_wt_production-partners.png Ideas - The Hybrid Approach Pros - High quality finishes, speciality executions, hugely scalable. Cons - Relatively high mark-up on talent, need careful oversight from production & creative teams. https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592345051598-1SOI9Z3GPH4EVE9V9MFN/06_wt_hybrid-model.png Ideas - The Hybrid Approach https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592344981966-EW2IVSI8YAZKI0BOAMFN/03_wt_creative-consultants.png Ideas - The Hybrid Approach Pros - Senior talent, lean agency alternative, highly motivated, no ‘agency fat’ included Cons - Variable availability, overhead required to maintain network https://double-o.cc/home daily 1.0 2020-06-15 https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592169519169-66F1L7PZSX67UI8CKDBA/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592169942757-K3ZYLS1XDHQUSUPPHW5C/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592417629878-B47D1Z58JCX3QNM1LRVZ/Screen+Shot+2020-06-17+at+11.11.24+AM.png Home https://double-o.cc/joel-godfrey daily 0.75 2020-06-14 https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592086528391-8PQ2K4IV1DU4FPXI874P/About_Me_Comp3.png Joel Godfrey, Founder https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592104145996-O34IRQFIOLVCHSA0Z58M/image-asset.jpeg Joel Godfrey, Founder - 2014 - Now Los Angeles https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1562350120394-4DNJCK2JAVUJA48UQKP8/image-asset.jpeg Joel Godfrey, Founder - 2002 - 2012 London https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1592108211914-01H4RVYOZ5MTKBKI3NHN/image-asset.jpeg Joel Godfrey, Founder - 2012 - 2014 Shanghai https://double-o.cc/services daily 0.75 2020-06-14 https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1562355802420-5V2UJP3QEA9BDBUIAU72/Partners.jpg Services https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1562355739294-QDQ2I5TU1S99ZBZ5GAFF/Talent.jpg Services https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1562355779160-3T5PWIJ5AYZJDFRUFC0O/Tools.jpg Services https://images.squarespace-cdn.com/content/v1/5d1ce20385f6e50001428a39/1562355760334-8W2CRJOBY9M0QMIDM080/Process.jpg Services https://double-o.cc/connect daily 0.75 2020-06-15