About

At my core, I'm a creative problem solver. I get a lot of satisfaction from guiding teams through difficult situations. It's why I gravitated towards project management in the early part of my career and then on to creative operations. 

I think that is also why I’ve lived in 3 cities in 3 different continents and driven a 20 year old Fiat Panda from London to Mongolia in the inaugural Mongol Rally. I love a challenge and I get great satisfaction from meeting them.

Double O Consulting | July 2019 - Now

I opened Double O Consulting after leaving Apple in 2019, because I believe the rate of change in marketing needs to be matched in speed by the evolution of how creative is delivered.

Traditional agencies are being challenged by virtual agencies, in-house teams and agencies that build in-house teams. Media agencies are losing millions of dollars to performance media specialists, both of which are threatened by the development of internal capabilities. Production specialists increasingly have direct to client relationships which are more valuable to that brand than any agency relationship.

It’s in this fluid landscape that I feel Double O can add value. I’ve lived in this dynamic environment all of my career and I hope to guide clients to the right Creative OS for their business.

Apple Services Marketing | Aug 2018 - July 2019

Managing Director - responsible for developing an internal creative team dedicated to Apple Services. Highlights included the relaunch of Apple Books, the launch Apple News+ alongside developing team vision, process and building the photo & AV team for Apple TV+.

Beats By Dr. Dre | Oct 2014 - Jul 2019

Director, Creative Delivery - responsible for program management and production functions within the marketing team. An incredible team and fantastic work, my favorites include Above The Noise, Straight Outta and the Rugby World Cup. I developed our project management function, introduced flex staffing, repositioned brand design team and deployed a new approach to agencies which saved the business $12m in 2018 vs 2015.

AKQA | July 2012 - July 2014

Head of project management, doubling the size of the PM team, and establishing new agile methodologies. We delivered award winning work for our primary global clients (eg. Nike) while diversifying the client base to local heavyweights like Tencent. My favorite work from the team was Nike+ Run Club on WeChat.

The Mill | June 2010 - June 2012

Project Director, building the project management practice and operationalizing a new digital function within The Mill’s London office. We won the Grand Prix at the BIMA awards in our first full year for Red Gate’s DBA in Space campaign.

AKQA | May 2002 - May 2010

Senior Project Manager, delivering some of the agencies most awarded work including Nike’s first social only campaign (Supersonic), smart phone application (PHOTOiD) and first iPad application (NikeFootball Team Edition).